On October 23rd, NurembergMesse (Shanghai) Co., Ltd. (Abbreviation: NürnbergMesse China) and Hangzhou Fima Expo. Co,. Ltd. (Abbreviation: Fima Expo) officially signed a joint venture agreement and established a joint venture company at Hangzhou Grand Convention and Exhibition Center. This cooperation is a crucial milestone for both parties to join hands in opening a new chapter of globalization. It not only marks that Hangzhou Fima Expo. Co,. Ltd will enter a new stage of development, but also indicates that the two parties will pool their core resource advantages to conduct in-depth collaboration in the global exhibition industry. This will strongly promote the in-depth integration and win-win development of China-Europe industries, and build a more solid bridge for exchange and cooperation between China-Europe industries.
At the signing ceremony, Victoria Vehse, Vice President of NürnbergMesse Group, stated that this cooperation fully demonstrates its firm confidence in the Chinese market and its solemn commitment to deepening Eurasian industrial cooperation. It will significantly enhance the company's influence and brand reach in the Asia-Pacific region, especially in the refrigeration and HVAC (Heating, Ventilation, and Air Conditioning) sector. Next, NürnbergMesse Group will share the global resources and professional experience of its flagship exhibition "Chillventa", inject advanced practices in sustainable development, digital transformation, and exhibition management into the joint venture, and open up its global network of exhibitors and buyers. This will ensure that every cooperative exhibition adheres to NurembergMesse consistent high-quality standards and creates outstanding value for global customers.

Guo Darren Yiqian, Managing Director of NürnbergMesse China, said that the establishment of this joint venture is a key measure for NurembergMesse China to deepen its regional layout and advance long-term strategic development. It marks that the two parties will leverage the international experience of NürnbergMesse and the local resources of Fima Expo to achieve the coordinated development of international perspective and local insights, and further enhance the internationalization level and professional influence of RACC Expo. In 2026, the two parties will jointly host the RACC Expo 2026 and launch the RACC ASEAN Exhibition in Thailand for the first time. They will work together to build a "China + ASEAN" industrial cooperation ecosystem, create new opportunities for Chinese enterprises to "go global", and at the same time help international brands better enter the rapidly developing Asian market.
Lv Mingle, General Manager of Hangzhou Fima Expo. Co,. Ltd, expressed that the joint establishment of a joint venture company with NurembergMesse China is the best recognition of our years of in-depth cultivation in the local market. It will not only bring us advanced European exhibition management experience and international exhibition services, but also bring high-quality exhibitors, professional purchasers, and high-end international forum activities of Chillventa, the world's leading refrigeration exhibition, to the RACC Expo. This will definitely bring a brand-new exhibition experience to global practitioners and create more business cooperation opportunities. Taking this as an opportunity, we will integrate global resources and develop the RACC Expo into an internationally renowned event that attracts worldwide attention.